Style on show

Give it to me straight. Some like it kinky. Some like to turn up the volume.
It’s all about hair styling – whether straight, curly, or full-bodied, Bright Light Design rose to the challenge when a well-known hair product company needed some new packaging recently. Rather than using predictable models shown in photographic style, Bright Light Design illustrated the models and their styling techniques.
Illustration can be a great way of standing out in the market, appearing innovative and making things visually interesting. It’s a graphic style that can communicate details that would otherwise be lost, and do so in a clear way. Have you considered how illustration might work in any of your marketing communications projects – ask Bright Light Design for some ideas.
After illustrating the models, Bright Light Design incorporated them in design for packaging and magazine advertisements.