Post it

In our society, people can tend to get bombarded with marketing materials. You’ve heard of the KISS principle – well, why not Keep It Simple… with a postcard!
Cut through the clutter with a punchy card. Not only are they economical to produce, economical to distribute (you don’t have to worry about envelopes and insertion), they are like a walking billboard for your message. Because postcards are out in the open for all to see, chances are a lot more people will see your message than you anticipate.

You’d be surprised how versatile postcards can be – for invitations to direct mailers, special offer handouts to thank you cards or reminders. And you don’t even need to post them. Bright Light created these postcards for special promotions at a building supplies home show. The cards were handed out from the booth, teasing people to act now to receive an exclusive offer available with trade show purchases. By teaming up with companies who supplied equipment for which this furniture edging company provided consumables – word of the special offer really spread.